The world of big data feels more like Alice in Wonderland than a journey to my favorite website on the world wide web. As a user of multiple digital platforms, I am feeling increasingly uncomfortable with the amount of data I am handing over to organisations like Facebook and Google. Each time I accept terms and conditions , I wonder what I am giving up and what control I have over what’s collected. Is this organisation trustworthy? What will they do with what they know about me?